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WELCOME10 for flat 10% instant discount on checkout.The core of marketing is a process of identifying, acquiring, and retaining customers by satisfying their needs and wants through delivering superior market offerings in the forms of products, services, information, or experience.
Complete unabridged work with full editorial oversight
80 GSM acid-free paper built to resist yellowing
Section-sewn spine crafted for lay-flat reading
Distinguished Literary Contributor
Sanjay Saxena is a renowned author whose cataloged publications are preserved in our repository.
“A seminal addition to any library. Lucid, insightful, and meticulously researched from first principles.”
Combine this volume with complementary works from the same discipline to build a complete library.
Essentials of Marketing
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